Volvo believes that traditional station wagons could regain market space in the coming years, even after the global dominance of SUVs.
The assessment was made by the brand’s CEO, Håkan Samuelsson, in an interview with Motor1.
According to the executive, the market may be reaching a point of saturation with so many SUVs, opening room for a “generational shift” in consumer preferences. Samuelsson said that wagon models still offer important advantages, especially in the era of electric vehicles.
According to him, wagons have better aerodynamics than tall and wide SUVs, which directly helps with energy efficiency and the range of electric cars. For manufacturers seeking to increase range without significantly enlarging battery size, this could make the body style attractive again.
The statement draws attention because Volvo itself has been reducing its wagon lineup in recent years. In the United States, the V60 and V90 Cross Country models will no longer be sold after 2026, temporarily ending the brand’s long tradition in this segment.
Despite this, Samuelsson indicated that the company is still studying future models of this type. According to him, Volvo’s lineup five or ten years from now “will not consist only of SUVs.”
“U.S. consumers probably know better, but I think we believe the market may have gone a bit too far into a single SUV market. I don’t think it’s revealing too much to say that I don’t think we’ll have only SUVs in five years,” he told the outlet.
Volvo has been one of the manufacturers most closely associated with wagons in recent decades, especially with models such as the 240, 850 and V70. Even with lower sales today, these cars still maintain a loyal base of enthusiasts, particularly in Europe and among consumers who prioritize interior space and driving dynamics closer to those of sedans.
Photos: Volvo. This content was created with the help of AI and reviewed by the editorial team.
