Jim Farley, CEO of Ford, hinted that the company will soon launch new passenger cars for the European market.
With the discontinuation of the Focus and Fusion in the United States and Europe, Ford left a gap in its passenger car lineup. However, during a recent meeting with investors, Farley said the company has “exciting plans” related to passenger cars in Europe.
So far, there are no further details on what Farley was referring to exactly. In July last year, Ford told European dealers that a handful of new cars would arrive in 2027, stating it would invest in “several vehicles,” ranging from hybrids to fully electric cars.
The company currently has strategic partnerships with several automakers in Europe, including Volkswagen, for the production of electric vehicles. This could potentially result in a small electric hatchback from Ford based on VW’s MQB platform.
Ford has also recently struck a deal with Renault to launch two models designed and built by the French automaker. The first vehicle from this partnership is expected to appear in 2028 and will be built on Renault’s Ampere EV platform.
More recently, rumors have begun to circulate that Ford could enter into a partnership with the Chinese automaker Geely. Under the agreement, Geely could build vehicles at Ford’s plant in Valencia, Spain, to avoid European tariffs. This partnership has not yet been confirmed by the automakers.
Although Farley mentioned only Europe, it appears that Ford also has plans to bring passenger cars back to the United States. During a recent dealer meeting in Las Vegas, Andrew Frick, president of Ford Blue and Model E, said the company will have a new lineup of “cars, pickup trucks, SUVs, [and] vans” by 2030.
He stated that these models are expected to have a starting price below $40,000 and will offer “multi-energy” powertrain solutions. In addition, these cars will be entirely new models and will not use any of Ford’s existing nameplates.
We still do not have more detailed information about the models Ford will launch in the future. However, as speculated by the website Motor1, the automaker is expected to unveil its plans for the European and American markets by the end of the year.
Photos: Ford / Volkswagen. This content was created with the help of AI and reviewed by the editorial team.
