Two bespoke creations by the British Urban Automotive drew attention at the SEMA Show 2025 in Las Vegas, reaffirming the brand’s dominance in the luxury customization segment.
The main highlight was the world’s first Rolls-Royce Cullinan Series II equipped with the Urban Widetrack kit in forged carbon fiber.
Built by Platinum Motorsport in Los Angeles, the SUV features a white paint finish, a tricolor leather interior — mandarin orange, white, and black — and 24-inch Urban x Vossen Forged UV-6 wheels.
The model also received a redesigned carbon fiber hood and an Inozetek INOclear PPF wrap, providing intense shine and premium protection.
The second model presented was a Land Rover Defender 110 V8, developed by Galpin Auto Sports, also in Los Angeles. The SUV features the full Urban Widetrack package, 23-inch Urban x Vossen UV-X wheels in satin black finish, and a KraftHaus catback sport exhaust system with remote valves and black tips.
The vehicle also debuts in the United States the new Inozetek x Urban Satin British Green INOcolor PPF wrap and a Saddle Brown leather interior with black stitching.
During the event, Urban Automotive announced a strategic partnership with Inozetek, a global leader in high-gloss automotive protection films and wraps. The collaboration combines Inozetek’s protection technology with Urban’s refined aesthetics, offering customers exclusive color and finish options for customized vehicles.
“We are proud to showcase our latest enhancements at SEMA 2025, in collaboration with major names like Platinum Motorsport and Galpin Auto Sports. These projects strengthen our presence in North America and highlight British design and luxury,” said Simon Dearn, founder of Urban Automotive.
The Vossen wheels, handcrafted in Miami, continue to be an essential element of the brand’s visual identity, ensuring ideal proportions and top-level finish.
Source and images: Urban Automotive. This content was created with AI assistance and reviewed by the editorial team.
