Bugatti has unveiled the Tourbillon, its next-generation hypercar, alongside an equally bold creation from luxury watchmaker Jacob & Co.: the Bugatti Tourbillon and Bugatti Tourbillon Baguette timepieces.
The launch marks one of the most exclusive collaborations between automotive engineering and the art of watchmaking.
The Bugatti Tourbillon represents not only a revolution in automotive design and performance but also inspired Jacob & Co. to create a watch that shares the same aesthetic and mechanical philosophy.
The result is a fusion of precision, innovation, and luxury, where every detail of the vehicle finds a parallel in its namesake worn on the wrist.
With less than 18 months of development, the Bugatti Tourbillon watch was born as a high-end horological piece equipped with a 30-second flying tourbillon, a dial inspired by the car’s dashboard, and even an impressive miniature replica of a V16 engine with moving titanium pistons — a mechanical spectacle encapsulated in sapphire.
Luxury taken to the highest level
Jacob & Co. also unveiled the Bugatti Tourbillon Baguette version, an even more exclusive model adorned with 17 carats of baguette-cut diamonds and rubies set in an 18K white gold case. The design echoes the hypercar’s rear lights, transforming the watch into a jewel of engineering and fine jewelry.
Every detail was designed to echo the automotive Tourbillon’s aesthetic, from the case lines to the lateral transparency that reveals the complexity of the inner movement.
Exclusivity for the few
Production of the Bugatti Tourbillon Baguette will be limited to just 18 pieces, destined for collectors who wish to unite in a single acquisition the essence of Bugatti and Jacob & Co.’s tradition of crafting generational masterpieces.
“Since the beginning of our partnership, Bugatti and Jacob & Co. have had the privilege of channeling our unique skills into creations that stand the test of time. Just like the Tourbillon hypercar, the watches represent the pinnacle of innovation, precision, and luxury,” said Wiebke Ståhl, Managing Director of Bugatti International S.A.
Source and images: Bugatti International. This content was created with the help of AI and reviewed by the editorial team.
