Suzuki, globally known for its motorcycles, surprises once again by launching an unexpected product: packs of instant Indian curry.
Inspired by the diversity of its employees and the popularity of Indian cuisine at its headquarters in Japan, the brand developed four vegetarian recipes with varying levels of spiciness, which are now available to fans as part of its official product line.
Among the flavors offered are combinations such as moong dal with green vegetables, lentils with tomato, radish sambar, and brown chickpea masala, with spice levels ranging from mild to “sweat-inducing.” The set can be purchased in a special edition with artistic packaging for about $25.85 or without the illustrated cover for approximately $25.13.
This is not the first time Suzuki has ventured into unique items. The company has previously produced 3D puzzles of motorcycles, stylized tea cups, and even accessories made from fabric created on the manufacturer’s original looms.
Source: Ride Apart | Photo: Mainichi | This content was created with the help of AI and reviewed by the editorial team
Japanese automaker Suzuki has a new product — curry.
The curry was initially developed for its workers’ canteen, to give its foreign employees in Japan a taste of home. Since it’s been so well received, Suzuki is putting it on sale nationwide. https://t.co/7MBvHFa892 pic.twitter.com/ZCEBvGTo6p
— Gearoid Reidy リーディー・ガロウド (@GearoidReidy) June 25, 2025
