Jeep launches “Joose” orange color in limited edition to celebrate 4×4 Day (Instagram @jeep)
Jeep has launched a new vibrant color for its vehicles called “Joose”, an intense shade of orange with a deliberately different spelling.
This new release follows the brand’s tradition of using bold colors and unusual names, as it did with Mojito! green, Tuscadero pink, Bikini teal, and Punk’n orange. The launch date, April 4 (4/4), is a nod to the vehicles’ 4×4 system, celebrating what’s known as “4×4 Day.”
According to Bob Broderdorf, Jeep’s CEO, the idea is to give customers a chance to express their individuality with these striking colors that stand out both on the streets and off-road.
Joose is another example of Jeep’s commitment to breaking away from the standard SUV market by offering limited editions with unique style.
The Joose color is available for all 2025 Gladiator models and most Wrangler trims, including the special Willys ’41 edition, traditionally offered in olive green. However, Joose will not be available for the Grand Cherokee.
The new color can already be ordered and comes at an additional cost of $895 USD.
Source: Motor1.com | Photo: Instagram @jeep | This content was created with the help of AI and reviewed by the editorial team
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