Tesla losing momentum in a key market and facing fierce competition in the EV sector (Tesla Fans Schweiz – Unsplash)
Tesla has experienced a significant drop in sales even in Norway, one of the most EV-friendly countries, where electric models account for over 90% of new car sales.
In the country, the automaker’s sales have fallen by 12% this year, reflecting a trend also seen in other European markets such as Denmark, France, the Netherlands, and Sweden.
Globally, the company reported a 13% drop in sales in the first quarter, delivering around 337,000 vehicles, down from 387,000 in the same period of 2024.
Despite the growth of the electric vehicle market, Tesla faces challenges such as fierce competition from traditional automakers who now offer more advanced models. Additionally, the Cybertruck has underperformed, while many consumers are waiting for updated versions of the Model Y, which has just started delivery in Norway.
Another factor weighing against the company is the political polarization of Elon Musk, whose support for right-wing figures has alienated part of the European customer base, which tends to hold more progressive views.
Tesla’s reputation has also suffered due to its stance on labor rights, particularly for refusing to sign collective agreements in some countries, such as Sweden. Meanwhile, brands like Ford, BMW, and Mercedes-Benz are expanding their market share by focusing on longer range and fast charging.
As a result, Tesla’s leading position in the EV market is increasingly being challenged.
Source: Olhar Digital | Photo: Unsplash | This content was created with the help of AI and reviewed by the editorial team
